Ultimate Black Friday 2024 Guide: Key Dates, Ongoing Sales, and Top Retailer Discounts

Ultimate Black Friday 2024 Guide: Key Dates, Ongoing Sales, and Top Retailer Discounts

Black Friday sales have already started, even though the actual shopping day is still two weeks away!


At the moment, many top UK stores like John Lewis, Currys, and Boots are offering thousands of Black Friday deals. However, some major stores, such as Amazon, haven't joined in yet.


This early rush can be a bit confusing, overwhelming, and even frustrating, especially with so many stores pushing their discounts at you.


Black Friday 2024 is almost here, and while some people in the UK are sceptical about the discounts (a study by Currys shows 57% of Brits doubt the deals and 65% see it as a 'con'), there are still some great offers to be found. Here, we’ll explain all the key dates, when the sales begin and end, and which retailers already have deals live.


Key Dates for Black Friday 2024


Black Friday: This year, Black Friday is on 29th November 2024. It always happens on the last Friday of November, right after Thanksgiving in the US.


Cyber Monday: Takes place on 2nd December 2024, the Monday after Black Friday.



When Do Sales Start for UK Retailers?


Most UK retailers start their Black Friday sales well before the actual date. This year, some stores started as early as 17th October, while many others began around 1st November. This means you can already shop for deals even though Black Friday is weeks away.


When Do Black Friday Sales End?


The sales officially wrap up on Cyber Monday (2nd December 2024), but some promotions can extend into December, creating a longer sales period.


How Long Will Black Friday Sales Last?


Black Friday and Cyber Monday have merged into one extended shopping event, with many deals lasting beyond the main sale period into early December. If you see a good deal, it’s wise to grab it right away, but new discounts may keep popping up.


List of UK Retailers with Ongoing Black Friday Sales


Here are the retailers that already have Black Friday 2024 sales live:


Amazon: Sales begin on 21st November with up to 58% off Amazon devices and big savings from brands like Dyson, Shark, and Ninja. Shop Amazon deals.


Currys: Over 3,000 tech deals, backed by a lowest-price guarantee until 2nd December. Browse Currys' offers.


Argos: Sale ends 3rd December with price promises on electronics and home gadgets. See Argos' sales.


Boots: Thousands of beauty and makeup offers throughout November. Explore Boots offers.


John Lewis: Discounts on LG TVs, Dyson products, and coffee machines. Check John Lewis sales.



Notable Retailers with Sales:


B&Q: Big discounts on tools and even Christmas trees.


EE: Save up to £552 on select Google Pixel 9 Pro plans.


Emma Sleep: Get 50% off mattresses.


Hamleys: Discounts on LEGO and Paw Patrol toys.


iCandy: Up to £800 off pushchairs.


Kitbag: 50% off official football shirts.


Nespresso: Coffee machines starting at £99.


Ninja: Deals on air fryers and multi-cookers.


Wayfair: Up to 70% off home furniture and decor. Shop Wayfair discounts.


Superdrug: Up to 50% off electronics and discounts on beauty products.


Samsung: Savings on the Galaxy Z Fold 6 and S24+ phones.



Special Deals You Should Know:


Activity Superstore: Up to 60% off experiences.


Alton Towers: Free stays for kids between 24th January and 13th March 2025.


Overclockers: Discounts on gaming PCs and accessories.


Three: £120 off home broadband plans.


Tesco Mobile: Savings on iPhone 15 and Samsung Galaxy S24 Ultra with Clubcard prices.


Virgin Media: Get three months of broadband for free.



Tips for Shopping Smart


Shop early but keep an eye out for potential new deals. If you see an offer that seems good, don’t wait too long to buy as stock may sell out quickly.


Explore specific deals on popular products and retailers:


Nintendo Switch Black Friday deals


PS5 Slim Black Friday discount


iPad Black Friday deals


Apple AirPods Black Friday price



With the full list of retailers and promotions above, you’re ready to make the most of Black Friday 2024!

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